Here are some classic problem-solution narratives in advertising and in corporate origin stories to think about as you consider how to craft a quick, compelling problem-solution narrative. The problem-solution narrative concisely introduces a specific problem that affects many people and presents the good or service as an innovative, unique, and insightful solution. For an entrepreneur, a problem-solution narrative is like the origin story for their offering. In superhero narratives, these origin stories are sacred lore. After all, what’s a hero without an origin story and a list of tales, battles lost, and markets won? They not only solve problems, they tell stories of crises averted, foes bested, and painful defeats from which they learned how to start anew. Successful entrepreneurs also understand the need to communicate the origin and value of their venture. When an entrepreneur succeeds, others say “If only I’d thought of that!”īut thinking isn’t enough. They seek solutions and continuous improvement of their products with their customers in mind so that their solutions go beyond addressing their individual needs. They are undaunted in the face of failure. They’re willing to take on risks the way superheroes are willing to take on villains. They wield great power and responsibility. Define and develop a value proposition that is credible and appealing to customers and investorsĮntrepreneurs can sometimes be compared to superheroes: They solve problems.Define and develop a problem-solution narrative that is compelling.Clarify the vision statement, mission statement, and goals for your enterprise.Learning Objectivesīy the end of this section, you will be able to: The original is freely available under the terms of the CC BY 4.0 license at. Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community.
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